With the end of the year approaching, there’s no better time to part ways with marketing habits that are holding you back. Whether you’re planning your release schedule, gearing up to go on tour, or simply trying to get over your fear of posting, here are six marketing mistakes we’re leaving behind heading into 2026.

1. Not knowing your brand

If you had to describe your brand to a stranger right now, what would you say? Before your fans listen to your music, they see you, so give them a taste of who you are. Get clear on your brand pillars and what you stand for, because that’s what sets you apart and draws people into your world.

2. Catering to every audience

Playing it safe in your marketing isn’t only less fun; it also keeps your music from reaching the fans who will connect with it most. Your family and friends are great and all, but they’re probably not the ones moshing at your heavy metal concert, so don’t create your content with them in mind.

Not worrying about what other people think is easier said than done, but as your audience grows, the things that once felt cringeworthy will start to look innovative and inspiring. Think about how much the world would be missing out if Remi Wolf toned herself down.

3. Spreading yourself too thin

Every social media platform has its own culture and learning curve, and dividing your efforts equally across TikTok, Instagram, Facebook, YouTube, and Threads means it’ll take five times as long to gain traction on any one of them.

If there’s a type of content you find yourself gravitating toward (or one platform you hate less than the others), start there. If attention-grabbing short-form TikToks are your thing, but posting on Threads feels like torture, stick to what feels seamless. You can always post on other platforms once in a while, but don’t force yourself to be an expert at everything. Your time is your most valuable resource, so invest it where it counts.

4. Letting the story stop at the music

You already know that posting your single artwork on repeat isn’t much of a marketing plan. But beyond that, your fans want to get to know the artist behind the music. The meme that made you laugh so hard you cried? Share it. Your dog did something ridiculous while you were trying to rehearse for a gig? Post about it.

It’s essential that visitors can easily tell who you are and what you do, but that doesn’t mean every single piece of content you share needs to be music-related.

A DJ working at a mixing setup while two friends record and take photos behind the scenes at a casual studio gathering.

5. Not documenting your journey

Recording harmonies at the studio or making your acclaimed voice-saving tea recipe might feel mundane to you, but your fans love seeing what goes on behind the scenes. Snapping a quick photo or video as you go about your day is one of the easiest ways to keep your fans engaged without adding extra work. The everyday magic that first drew you to making music might inspire someone to explore your catalog or buy tickets to your show.

6. Forgetting to power down

Sometimes, it can be hard to take a break from creating and sharing music when you love what you do. Other times, you want to take a break more than anything, but the relentless TikTok algorithm keeps whispering “need more content” in your ear. Taking time to rest, recover, and enjoy our lives is far more important than sticking to a posting schedule, so don’t forget to step away and recharge.

Have you been guilty of any of these in the past? I know I have. The good news is, you’re not alone, and you don’t have to handle your marketing solo. If you’re planning big moves for 2026, get in touch for a free consultation.