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About us

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These days, artists have too much to do.

We understand what it’s like to wear too many hats, and we know that your time is your most valuable asset.

We’ve also seen how easy it is to waste that time and money on ineffective strategies (looking at you, botted playlists), recycled campaigns, or companies that lack transparency.

Your marketing should have the same creative spark as your music and feel like an authentic extension of your voice. We skip what doesn’t work and double down on what does, so you can focus on what matters most: creating.

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Our team

Let's work together
  • Headshot of Claire, smiling with wavy brunette hair, wearing a dark blue shirt against a white background.

    Claire, Founder

    An artist herself, Claire understands firsthand the challenges of getting heard in an oversaturated industry. For the past several years, she’s led national PR and advertising campaigns that drove record-breaking streaming growth and helped thousands of artists reach fans with intention and authenticity.

    A graduate of Berklee College of Music with a degree in Music Business/Management, Claire got her start working the door at a beloved Boston venue. After she began filming performers and helping the venue’s social media following double in under a month, she was quickly promoted to marketing manager and later hired to manage marketing for additional music venues and restaurants across Boston. Now based in Los Angeles, she continues to support artists through storytelling-driven campaigns and strategic growth.

  • Headshot of Lexi, smiling with wavy red hair, wearing a black shirt, with green plant leaves in the background.

    Lexi, Photography & Content Partner

    Lexi Matuson is a Los Angeles based photographer, videographer, and content creator. She began working with local artists in Massachusetts, capturing concerts and promotional images. Since then, she’s gone on to work with artists such as Gigi Perez, Orla Gartland, and INJI.

    As an expert in fandom, Lexi knows exactly what it takes to turn casual listeners into lifelong fans. Her images aim to capture the feeling of being in the room with the music–the passion, the excitement, and the connection. 

    See Lexi's work here
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