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About us

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These days, artists have too much to do.

We understand what it’s like to wear too many hats, and we know that your time is your most valuable asset.

We’ve also seen how easy it is to waste that time and money on ineffective strategies (looking at you, botted playlists), recycled campaigns, or companies that lack transparency.

Your marketing should have the same creative spark as your music and feel like an authentic extension of your voice. We skip what doesn’t work and double down on what does, so you can focus on what matters most: creating.

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Our team

Let's work together
  • Headshot of Claire, smiling with wavy brunette hair, wearing a dark blue shirt against a white background.

    Claire, Founder

    An artist herself, Claire Donzelli understands firsthand the challenges of getting heard in an oversaturated industry. For the past several years, she’s led national PR and advertising campaigns that drove record-breaking streaming growth and helped hundreds of artists reach fans with intention and authenticity.

    A graduate of Berklee College of Music with a degree in Music Business/Management, Claire got her start working the door at a beloved Boston venue. After she began filming performers and helping the venue’s social media following double in under a month, she was quickly promoted to marketing manager and later hired to manage marketing for additional music venues and restaurants across Boston. Now based in Los Angeles, she continues to support artists through storytelling-driven campaigns and strategic growth.

  • Headshot of Lexi, smiling with wavy red hair, wearing a black shirt, with green plant leaves in the background.

    Lexi, Photography & Content Partner

    Lexi Matuson is a Los Angeles based photographer, videographer, and content creator. She began working with local artists in Massachusetts, capturing concerts and promotional images. Since then, she’s gone on to work with artists such as Gigi Perez, Orla Gartland, and INJI.

    As an expert in fandom, Lexi knows exactly what it takes to turn casual listeners into lifelong fans. Her images aim to capture the feeling of being in the room with the music–the passion, the excitement, and the connection. 

    See Lexi's work here
  • Headshot of Gabby standing in front of a colorful geometric background, smiling with long dark hair and wearing a black top.”

    Gabby, Creative Strategy Manager

    Gabrielle “Gabby” Balsz is the Creative Strategy Manager at Clarity Music Marketing, where she helps artists and brands bring their creative vision to life through intentional design, storytelling, and strategy. A former musician herself, she understands the challenges creatives face when balancing their art with the demands of building a career. That perspective fuels her passion for helping artists find clarity and cohesion in their digital presence.

    Known for her eye for detail and holistic approach, Gabby connects every part of an artist’s journey, from visuals and messaging to social content and marketing strategy, into one unified story. She calls herself a Branding Stylist because she doesn’t just design or strategize; she assembles. Every color, caption, and campaign is crafted to feel like part of the same world, authentic, intentional, and built to help artists grow with confidence.

  • Headshot of Matthew, smiling with medium-length dark hair stands against a light background, wearing a black collared shirt.

    Matthew, TikTok Growth Manager

    Matthew Davis is a social media strategist and indie-pop artist who has grown his TikTok fanbase from 100 followers to over 16,000 in just a few months, with videos consistently reaching 100k to over 700k views. His engaging content has also led to brand collaborations with Gap and Old Navy, reflecting the strength of his audience connection.

    Before building his personal brand, Matthew got his start in digital music marketing through an internship at a record label, where he learned the fundamentals of online promotion. He later worked closely with the label’s head of marketing, managing fan and meme pages on TikTok to help drive viral visibility for their artists.

    Today, Matthew uses those same proven strategies to help independent artists grow real, engaged fanbases on TikTok. Not just views, but communities. He’s passionate about connecting artists with the right audience and helping them develop a brand that feels authentic, memorable, and true to their music.

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